To say I was disappointed is an understatement. We started off the thing by discussing the importance of clothes. How one appears directly impacts one's worth in this world. This is your personal brand.We need friends to tell us when we look bad, when we aren't presentable to the world, blah, blah, blah. After ten minutes of drivel I finally turned it off.
What a load of bullsh*t.
Three years ago when I first stumbled into the crazy world of publishing I thought I could hide behind the writing. I never wanted to do a public speaking engagement and seriously thought about using a pen name so no one would ever know that I had written so much as a post-it note. My life long friend discouraged the idea stating that it would be even more awkward if the book went nuclear and then I had to tell everyone that I was the author. So I started down the indie road of marketing using my book as every thumbnail of me when needed. I refused to post a picture because I had bought into the stereotype of what an author should look like ... and I wasn't it.

What I learned from the entire experience is pretty basic. Amanda's rise to fame was caused by Amanda herself. Her audience related to the author in a real and authentic way. She didn't need pretty hair, a svelt body, designer shoes and a whole slew of photoshopped pictures. She was an every day girl who refused to lose touch with her roots.
And that, my friends, is personal branding.
*Picture sources: RunaMagnus and Business Insider
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